Thuy Le

News, Events & Promotions

Newport’s Back with MOR

by Thuy Le on August 20, 2018 , No comments

And they’re off!

Today is the first day of the Wise Ways Commuter Challenge. For two weeks, participating Newport Beach Civic Center employees will begin their commute each morning and afternoon using sustainable transportation. The goal is to save the most carbon dioxide emissions by using eco-friendly modes of transport. This is our third collaboration with Jennifer Mulvey and Leilani Brown, two top administrative professionals for Newport Beach Civic Center with a commitment to a greener future through sustainable practices. We began working with them in 2016 with only two sponsors. In our third collab, we happily feature sponsorships from Wahoo’s, Panda Express, Five Guys, Le Pain, and others! 

My Open Road’s vision for commuter challenges is to get the whole community involved. Participating in the challenge is an everyday act of defiance against Global Warming. With communities across the nation joining in, we can make a big difference in our overall carbon footprint- which is bigger than most other countries. We can learn good eco-friendly practices and pass this knowledge down to our children so that they may adopt and expand on these. 

Commuter Challenges are also a good way of breaking out of daily habits. We often assume that driving our cars is the best way of getting to and from work. It takes a disruption in our routine to realize that there is a simpler, more effective way of going about things. Wise Ways Commuter Challenge is one example of a disruption in employees commuting habits; One that’s enjoyable and rewarding. People explore other commuting possibilities all while working towards cash prizes. 

Gather your friends, family, community, or co-workers and start your own commuter challenge. Reach out to us for more details! 

read more

Living Sustainably; Do you take your flights into account?

by Thuy Le on December 22, 2017 , No comments

Traveling is a unique experience because it allows you to explore other cultures and yourself in the process. One drawback of traveling is its negative environmental impact; it is one of the largest individual contributors to climate change. Airplanes emit particles and gases such as carbon dioxide, water vapor, hydrocarbons, carbon monoxide, nitrogen oxides, sulfur oxides, lead, and black carbon which interact among themselves and with the atmosphere causing pollution. A New York Times article called flights an environmental sin.

So, what can be done to curb our flight’s carbon emissions? One option offered by airlines is to buy carbon offsets. The money from these credits funds green projects, some of which are pioneering renewable forms of energy. It’s not exactly negating your CO2 emissions because the pollutants are still in our atmosphere but it does mitigate their effect in the long run. Buying carbon offsets helps further the development of clean energy and technology, which decreases our reliance on fossil fuels. If your money is going to reforestation projects, it can actually negate your carbon dioxide emissions because TREES.

If adding an extra fee to your plane ticket is out of your budget, try offsetting your carbon footprint in other ways! Take alternative transportation to work instead of driving a single occupancy vehicle, or SOV for short. Carpools, vanpools, trains, and walking are popular ways to get there. The My Open Road app measures your CO2 reduction when you take these modes, so you can keep track of your progress if you’re serious about reducing your carbon footprint. There are different ways of mitigating the negative effects of our travel; just choose one and let My Open Road help keep you on track!


Here’s a carbon footprint calculator that tells you the amount of carbon dioxide emissions your flight produces. Take a look if you’re curious!

read more

The Wise Ways of Newport Beach

by Thuy Le on September 8, 2017 , No comments



Our company’s mission is to reduce our collective carbon footprint for a greener, healthier environment now and for future generations. So when we see the potential to do that while rewarding people for their efforts, we jump on the opportunity! The versatile nature of our platform allowed us to create new ways for us to get more people to use sustainable transportation. We've partnered up with businesses and municipalities to help them meet their goal of reducing their indirect carbon emissions from employees commutes through competitions and rewards.  

wise ways (2)

This new focus has given us the absolute pleasure of working with the City of Newport Beach for a commute reduction challenge! Our presentation of the Wise Ways Challenge was received with tremendous support from employees during a Lunch and Learn. We received thoughtful questions from employees eager to know how they can participate after they learned the positive impact they can make. We won’t know until the start of the competition in early October, but we’re predicting a great turn out for Newport!!


The city has sponsored prizes for the top three people who save the most pounds of carbon dioxide emissions by using any of the qualifying modes of sustainable transportation. We firmly believe that people should be rewarded for great work, so we asked our partners to provide a few prizes to award those participants who save the most carbon dioxide emissions in a particular mode. We are excited for the start of the competition! We'll be sure to post more as the challenge progresses!read more

Urban Meisters Article

by Thuy Le on August 18, 2017 , No comments

Urban Meisters Logo

Wrote an article about My Open Road! Read it below or through the link:








Estimated post reading time: 4 minutes

Sustainable lifestyle choices is everyone’s responsibility because after all you can’t complain about pollution and climate change without curbing your contribution to it. At UrbanMeisters we are always looking for ways to make green living easy, do-able and more accessible for you. Our green living series gave easy eco-friendly tips to cover different aspects of everyday life like how to reduce pollution caused by foodhow to build an eco-friendly but stylish wardrobehow to make an eco-friendly fitness routinehow to cut plastic at homewaste managementgreening the neighbourhoodurban commuting and even green laundry goals! But we all need that extra push to take green initiatives. So what if you were rewarded for green living goals? Our green product hunt brought us in touch with My Open Road app- a fabulous concept app that rewards good green behaviour! The app incentivises green living by way of challenges that spark our competitive streak and actual reward points that you can redeem against set partners and advertisers. Sounds like the perfect way to promote sustainable lifestyle choices.


Are you an outdoor junkie but sometimes ask yourself how much you’re helping the environment by running 6 blocks instead of driving?

Or you love taking the bicycle to work but just sometimes wish there was an extra incentive to get on the bike in winters perhaps?

Now imagine if your employer or company or your university or even municipality gave you rewards for commuting green either by taking active transportation or other alternative eco-friendly means of transportations?

My Open Road (MOR), a startup from Southern California, based in the city of Irvine, developed the perfect tool that will keep you happily on the green track while taking your daily active/green transportation modes. How you ask?

My Open Road (MOR) organizes “Green Challenges” at your company, city or university where you can compete with your colleagues in a fun and exciting way for the highest CO2 savings score, called “Social Responsibility Score” (SRS). This will add that extra zeal to your green initiatives because based on your SRS you are then rewarded with exclusive prizes for the challenge you’re in, offered by the contest sponsor or discounts and special offers at local businesses that are partners of the My Open Road app.  The app works on a credit score basis, so riding a regular car drops down your score. To join the challenges participants need only to download the free My Open Road app and log their trips.


MOR charges organizations for the “Green Challenges”, offering all types of customized services to run professional and vibrant contests. The app also offers a complete dashboard to keep track of the modes used and the carbon footprint; marketing material; internal presentations; etc. The challenge is perfect for any size of organization and all specific needs of each, such as reducing traffic congestion or parking constraints, raising climate change awareness, encouraging a healthy lifestyle, reaching internal sustainability goals or earning AQMD credits.





My Open Road’s initial concept was an app designed to be a hands-free system for drivers to reduce car accidents, founded by the former Disney Imagineering and current COO Jeff Weiss. The app was further improved to record carbon emissions reduction whenever users rode alternative modes of transportation, along with a rewards system unlocked based on the SRS ranking and rules of occasional competitions. This new concept was introduced by Thuy Le, current CEO, with an extensive background in renewable energy and sustainability, as a Chemical Engineer and a previous managing director of large solar power projects. My Open Road’s app android beta version was tested at the Consumers Electronic Show (CES) in 2014 and officially launched with both android and iOS versions in 2015.



Founder & COO  Jeff Weiss


Founder & CEO Thuy Le

Camosun College and universities in Canada reached out to My Open Road to use the app for their sustainability projects. Some months later, MOR was showcased at various events in universities and downloaded by students all over the United States, such as at the University of California, Irvine. Running challenges within students led MOR to expand to a broader number of organizations and instead of limiting itself to being a regular app, pivoted to become a challenge organizer.

Recently MOR organized 2 green commute challenge pilots with Willmington Master Planning Organization (WMPO) and Intuit (Mountain View and San Francisco branches). The challenges were 2 weeks long each and both summed up had 213 participants that saved 19.959 pounds of CO2 from being emitted into the air by taking sustainable transportation for 36.468 miles.


Thinking about the future, MOR plans on continuing to spread health and sustainability awareness through the United States by promoting at least 10 Green Challenges this year. Right now the green startup is looking for social responsible organisations willing to do Green Challenges, specially Bike to Work Green Challenges, but MOR is also looking forward to growing it’s rewards system with new restaurants, stores, etc. as partners. Partners advertise on the platform for free during the first year. Even though this green company wants to conquer the world, right now it focuses in the United States, but also operates in Canada.



MOR fights for your health, health of the planet and of humanity. Therefore, the company believes that green entrepreneurs are change makers and no matter how hard it can be to have people change even a little bit their attitude to make a bigger change in the world, it’s worth every try. MOR suggests that green entrepreneurs study in depth their clients, to understand their lifestyle and on what it can be different, without the change being a pain for people. The fact is that together we can save the planet, one mile at a time.

Contact Thuy Le for inquiries at or the team through MOR’s official Facebook page. Don’t forget to follow @myopenroad on Instagram and Twitter to get updates on the next Green Challenges so you can participate in!

Tell us what you think in comments below. Do you know of other such programs to incentivise sustainable lifestyle choices? Do write on contact@urbanmesiters.comread more

The Sustainability Movement

by Thuy Le on August 17, 2017 , No comments


The sustainability movement is burgeoning across the US and around the world! This movement comes from the knowledge that the continued disruption of our climate from anthropogenic greenhouse gases is detrimental to society and to future generations. In ecology, sustainability is the property of biological systems to remain diverse and productive indefinitely. Its goal is always productive and self-sustaining systems. Sustainability takes different forms. For example, ethical consumerism, reorganizing living conditions, green buildings and permaculture, and adjusting individual lifestyles that conserve natural resources are all examples of sustainability in practice.

Let’s take a look at how cities in the US and the world have taken action!

Los Angeles:

The city well known for its smog and traffic is fighting back. On April 8th, 2015 Mayor Eric Garcetti released LA’s first ever Sustainable City pLAn. It sets the course for a cleaner environment and a stronger economy. It’s a great vision but with its actionable steps and a willing community, Los Angeles could reach its short-term and long-term goals! So far, LA has become the most water-efficient big city in the US, has the most installed solar power of any city in the US, and the highest recycling rate of any big US city. By 2025, the plan promises to improve the air quality by adding more transit infrastructure to reduce the vehicle-miles traveled and be the first big city in the nation to achieve zero waste!

New York:

While the rest of us sleep, New York pushes forth a sustainability movement that sets the standard for cities at home and around the world. The city’s mayor, Bill de Blasio, created a comprehensive sustainable development plan that focuses equally on the environment and income inequality. Its name is One New York: The Plan for a Strong and Just City. "We know that if we only have environmental sustainability and end up with a gilded city only for the [wealthiest], it will no longer be New York. And equally, if we have a city filled with economic opportunity and inclusion but it isn't environmentally viable and sustainable, it won't work. So we've got to bring these two pieces together," de Blasio said as he announced OneNYC.
It’s an ambitious plan that encompasses the three pillars of sustainability- economic development, social development, and environmental protection. We’re excited to see NY achieve these goals!


This city took the Urban Transportation award for its ultra-efficient bus and taxi fleets. Bogota’s Bus Rapid Transit system, launched in 2000, shuttles over 70% of the city’s 7.1-million-person population. Future goals include replacing all of the city’s diesel fleet with hybrid and electric buses, electrifying the entire the taxi fleet, and adding a new metro line.

Mexico City:

It may not be the first city that pops into your head when you think about clean air (it was at one point the most polluted city in the world), but Mexico City took the Air Quality award for ProAire, a program that has dramatically cut CO2 emissions and air pollution over the last 20 years through everything from vehicle emissions reductions to containment of urban sprawl. It’s proof that a solid plan can significantly improve air quality!



The city aims to become the greenest city in the world and is working with council residents, businesses and other organizations plus all levels of government to implement its program. Its action plan is divided into 10 goal areas with a specific 2020 target for each one, grouped under the headings of carbon, waste, and ecosystems.
The latest development in its program is to mandate that from March 20, 2014, the new one- and two-family homes will need to meet increased energy-efficiency requirements utilizing improved insulation, air-tightness, and high-efficiency heating systems. In addition, buildings under renovation will need energy audits and minor upgrades.
The city is also constructing a 28km Seaside Greenway and a new York Bikeway from Stephens Street to Seaforth Park as part of its Greenest City Action Plan and Transportation 2040 Plan supporting walking and cycling in the city.

Kudos to all these great cities for their initiatives!! Stay tuned to see how different people become involved in sustainability and how they maintain their lifestyles!

"It always seems impossible until it's done" - Nelson Madela

read more